Isn’t that why you’re here, trying to get your business’s Black Friday deals and specials heard above the din? There are two key elements to rising above the noise, specifically during this part of the year: creating a sense of urgency and repetition.

It’s not a shocker to anyone that today’s world is saturated with information. Once you’ve identified your target customer, you can craft a personalized marketing message that will speak to them – and that, paired with your killer deals and regular reminders, will land more sales! The Power of Urgency & Repetition in the Buying Process Values, behaviors, and lifestyle choices.Demographics (age, marital status, etc.).If you don’t already have a clear idea who your target customers or personas are for your business, start by narrowing down this information: If you’re going to be doing a ton of marketing campaigns, you’ll want to be able to personalize them to really stand out to your target audience. The number one thing you can do to nail down a successful holiday season for your business is by getting hyper-focused on your targeted customer base before doing anything else. Now, before you get overwhelmed, let’s break this down into a strategic, step-by-step plan. Paid advertising of special deals and urgent deadlines.Direct mailer or email marketing campaigns about limited-time sales.Social media promotion in the weeks leading up to the holiday weekend.This often involves a variety of marketing channels, including: You might also have heard this week is called “Cyber Week”, as what was traditionally just Friday has expanded to be week long over recent years. Much like its name says, Black Friday marketing is all the ways a business promotes its Black Friday (and Cyber Monday) deals.

Ready or not sale